The corresponding email campaign, however, had the flexibility to be more emotive, and the marketing team settled on the Successful email marketing case studies "Have You Ever Been a Baby?
If you are sending emails to prospects who are in the early stages of the buying cycle, keep your content light and educational. Hammock Hammock, a creative agency, has its work cut out for it when it comes to email signups. This little bit of personalization worked. Zerochaos The language of this email from Zerochaos is benefit-focused, educational, and casual, and text is broken into bullets and smaller paragraphs.
An Instructor Convention is probably a dream come true for him. Use bullets to make it easier for your readers to scan through important points. While many nonprofits send postal mailings in December, HealthConnect One was worried that their postal mailing would get lost in the shuffle of holiday mail.
Just using the titles of the files and documents was difficult to find many of these. Keep this in mind when creating your templates. It seems like blog posts, social media, and SEO have far surpassed email marketing in terms of priorities, but email is probably still your best bet to convert leads and upsell existing customers.
The HealthConnect One team then "scrubbed" their email list and determined which portion of their database was best to select to send the email to. Training and Events Email: In this case, HealthConnect One planned a four-part email series.
It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead Successful email marketing case studies by a significant percentage. The content marketing mix included: Logicalis — Using content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign.
The design is simple, appealing, and easy to scan, with a call to action set apart on the side and emphasized by both a different color and a border. Although this might seem a bit underhanded, Argos was obtaining all their information legally, and the campaign bolstered their conversion and revenue.
A robust mix of content marketing tactics were used to promote the report including: Do you really need to see the numbers to believe that this got more email subscribers clicking than a tacked-on promotion at the bottom of another email might have? What other best practices tips do you have for email template design?
For any nonprofit organization, December is an important month to generate donations. We strongly recommend Marketing Sherpa for always ongoing, up-to-date information on the latest in email marketing regulations, techniques and new developments, as well as frequent email marketing case studies on successful campaigns.
Sales Benchmark Index — Targeting prospects that were newly hired VPs of Sales, this campaign focused on providing a toolkit that identified corporate pains when VPs of Sales fail as well as case studies of successes. An appealing, easy-to-read email can make the difference between your email being read, opened and deleted, or just plain deleted.
Rich Text Drip Email: For HealthConnect One, which promotes the health of mothers, infants and families. Text is broken into bullets to make it easier to read, the call to action is prominently placed at the top rightand the email consistently reinforces its value proposition: This should come as no surprise.
Optum — Created an integrated marketing campaign to support the launch of a new solution, support sales and build thought leadership.
Argos Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. The promoted ebook was downloaded by target VPs 5, times.
The team focused on the following keys in developing the email campaign: This email from IVCi is short, conversational, and includes a personalized signature to enhance the impression that the email is coming directly from a sales rep.
So, in order to reinforce the message of the postal mailing, HealthConnect One began its first full-scale email marketing The Campaign: They retarget customers who abandoned their online shopping cart with personalized follow up messages in their inbox by using browsing data and email engagement.
Many of these content assets are near invisible when it comes to buyer-centric keywords. Finally, they discussed and planned the proper timing of the sending of the emails, working both to space the emails out over time as well as to avoid holiday "slow periods" when people are not necessarily checking their email.
What are some of your favorite killer B2B content marketing campaigns? Do your best to ensure that drip emails appear to be one-to-one communications.
In other words, email marketing is, pound for pound, still your best source for quality leads. So why are marketers so focused on inbound lead generation these days? Social sharing buttons are featured prominently in the top right corner with additional links present at the bottom of the email.
There was also a "P.Mar 13, · Marketing agencies can deliver better ROI than what you'd spend to assemble an in-house team. If you're still not convinced, take a look at these 9 successful digital marketing case studies that show you how we helped these companies grow their mi-centre.comon: AON Centre, Wilshire Blvd, SuiteLos Angeles,CA.
Many people say email marketing is dead, some people believe that it is one of the best, free methods. Here are 44 best email marketing case studies for you. Many people say email marketing is dead, some people believe that it is one of the best, free methods.
but rather that successful email marketing requires a more intelligent, strategic. 5 Inspiring Examples of Integrated Marketing Campaigns What do effective integrated marketing campaigns have in common?
Integrated marketing campaigns can be a tricky art to perfect. We live in a multi-media. Read11 examples of B2B companies that are killing it with content marketing campaigns to maximize performance and ROI.
One place I like to look is case studies and awards for successful B2B marketing work. a % email open rate and 20+ leads. The following email marketing case study was originally published in the July 26, edition of Marketing Sherpa.
We strongly recommend Marketing Sherpa for always ongoing, up-to-date information on the latest in email marketing regulations, techniques and new developments, as well as frequent email marketing case studies on successful. 5 Best-Practice Email Marketing Case Studies.
Momentum Worldwide came out with a very insightful marketing chart for I’m curious, what catches your eye most?
email marketing is, pound for pound, He’s passionate about how technology is rapidly becoming the key to success in both the corporate sales and marketing landscapes.Download