Case study marketing management dell new horizons hbs 502

Ready for the 21st Century? The tools may also employ other industry-standard data formats e. In particular, the repository stores the declarative model elements, data, and relationships that depict contexts, scenarios, and decision options for particular decision domains.

B2B marketplaces focus on mediating trading between businesses over the Internet, as contrasted with retail Business-To-Consumer B2C venues such as Amazon. Internal computer systems must generally be re-engineering or replaced to permit secure exchange of information, supply chain visibility, and trading interactions with the external marketplace.

Prior to the Internet, such connectivity required costly leased telephone lines and third-party communication networks that were generally only practical for large companies. Exchanges are often owned and operated by consortia of industry leaders e.

One embodiment ofthe present invention is tailored to help companies make considered decisions concerning their strategic options to participate in B2B marketplaces. Composite strategies may be quite complex. The simulation engine directly manipulates the composite object-oriented model comprising the decision domain model, a decision option, and a scenario.

Object-oriented programming languages may be used to develop to implement the component tools in the invention, including the graphical user interface 37, the simulation engine 34, and the software that reduces the simulation outputs and generates reports Few dedicated analytical tools and methodologies exist to help companies explore and assess their decision options at levels of breadth and detail commensurate with the relevant business risks and rewards entailed by these choices.

The repository management system 33 provides persistent storage services for the development environment and for the tools making up the present invention. For example, users can analyze the attractiveness of B2B marketplaces to new members, and study liquidity growth to help assess their relative likelihood of survival and profitability, which in turn helps users to select the most promising build, buy, join, or hybrid strategy.

The modeling environment specifies the information in terms of a framework-based object model, which comprises object classes, member attributes and operations procedural methodsassociations, and interfaces. Scenario planning does not attempt to predict the future.

Soft cover; A4 size. The framework also provides a standardized basis for formulating, organizing, and systematically exploring specific strategic decision options available in the B2B channel domain, including: Thus, the DecisionModel contains one or more Events Figure 2 depicts an exemplary ongoing rolling-forward scenario planning process 20 in one embodiment ofthe invention.

Primary classes may have associated secondary classes that extend the model with organizational and behavioral elements. Many contributed to the drafting of the document and the various stages of review. Forward Integration or Horizontal Expansion? Most electronic marketplaces have only existed for a few years at most.

Strategic decisions are further complicated by the variety of B2B marketplace models described above. Louis Review Marchpp. Consortia-backed exchanges tend to focus at least as much on information system integration and supply chain collaboration as on competitive pricing. A set of text window controls [] may show simulated elapsed time and aggregated metrics such as cumulative trades and dollars traded across an industrial market.

An integrated set of dedicated strategy modeling and analysis tools in one embodiment ofthe invention may include capabilities to: Severe hemophilia represents another story of unprecedented success. For example, one embodiment of such a monitor window shows B2B marketplacesand businesses within a target market organized by their role in trading a particular good buyerssellersand traders Update- Players and Update-Markets below.

Typically, the founding company promotes competition among its suppliers, but precludes competition with respect to the goods that it sells to others. The outcomes ofthe alternative decisions in the different possible futures are then assessed in terms of a set of computed performance metrics presented in these reports The tools within the present invention may use these APIs, along with custom code as required to translate or map between the native relational format of the repository and their own representations via specific objects, spreadsheet cells, etc.HARVARD BUSINESS SCHOOL – CASES Managing a Crisis Wal-Mart Neighborhood Markets Tesco mi-centre.com Horizons Café de Colombia Aqualisa Quartz: Simply a Better Shower NTT DoCoMo: Marketing I-mode Midway: Licensing.

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Case study marketing management dell new horizons hbs 502
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